Social Media Engagement for Target Demographic -myassignmenthelp

Question: Discuss about theSocial Media Engagement for Target Demographic. Answer: Imagine that you are a market researcher. You have been asked to develop measures of customer engagement within social media platforms. What is engagement and how would you measure it and why? Choose one social media platform. "For each write up, you must support your answer using at least one additional journal article that you have found yourself." Engagement can be taken as the measure of finding a huge database for a target demographic who are in the mind frame of the creator. Companies use engagement to know if their social media strategies are working. Taking Instagram as an example, companies can use the likes and share metrics to track what post or product displayed received the most likes and shared to fans or friends(York, 2017). Another is followers rate which keeps a track of the followers one receives in a certain period of time. Another is the number of active fans rated by the likes and comments or reviews that a post receives. Another is the flower following ratio which shows the balance between a followers track and the followers. Its important to maintain balance. Another is free or organic posts versus the sponsored posts which shows investment one gains on posts(Siu, 2018). Another major one is linked posts that connect to personal websites. The number of click shows the alignment of content with target demographic. Lead generation is another that shows the audience that like the posts and follow the accounts. It helps in deciding what products are needed and what products are appealing to them(Big commerce, 2018). Lastly, there is the audience demographic which help the company track down information about consumers and future willing consumers on products that are required by the market. This also dictates the also the audience mentions that informs other websites if the existence of a certain brand or company and also helps in sales projections(Shriar, 2017). References Big commerce. (2018). What is social media engagement? Big commerce, 1. Shriar, J. (2017). How To Properly Measure Employee Engagement. Office Vibe, 1. Siu, E. (2018). 10 Ways to Measure Social Media Engagement (Plus 7 Tools to Track It! Single Grain, 1. York, A. (2017). What is social media engagaement and why should i care? Sprout Social, 1. References Big commerce. (2018). What is social media engagement? Big commerce, 1. Last Name, F. M. (Year). Article Title. Journal Title, Pages From - To. Last Name, F. M. (Year). Book Title. City Name: Publisher Name. Shriar, J. (2017). How To Properly Measure Employee Engagement. Office Vibe, 1. Siu, E. (2018). 10 Ways to Measure Social Media Engagement (Plus 7 Tools to Track It! Single Grain, 1. York, A. (2017). What is social media engagaement and why should i care? Sprout Social, 1.